Indulge in Icing Galore with Pillsbury Toaster Strudel Mega Icing on Trend Hunter

Indulge in Icing Galore with Pillsbury Toaster Strudel Mega Icing on Trend Hunter

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Reviving a Fan Favorite: Pillsbury Toaster Strudel Mega Icing

If you're a fan of the Pillsbury Toaster Strudel Mega Icing, we have good news for you! The brand has revived this beloved breakfast pastry. Enjoy the signature pastry with an oversized serving of icing on top!

Choose from two flavors: Strawberry and Cream Cheese & Strawberry. The brand discontinued this product in 2015, but due to popular demand, it's back on shelves this month for $3.99 per six-serving box.

The Impact on the Packaged Foods, Retail Grocery, and CPG Industries

The revival of classic products with a twist is gaining traction in the packaged foods industry, appealing to long-term brand loyalists. Retailers are also stocking nostalgic products to draw in shoppers seeking familiar, beloved items.

In the Consumer Packaged Goods (CPG) industry, customization and nostalgia are increasingly significant in product development, reflecting evolving consumer tastes.

Recipe: Pillsbury Toaster Strudel with Mega Icing

If you're looking to indulge in a sweet and nostalgic breakfast treat, try this recipe for Pillsbury Toaster Strudel with Mega Icing.


  • 1 box Pillsbury Toaster Strudel Mega Icing (flavor of your choice)
  • Non-stick cooking spray


  1. Preheat your toaster oven to 375 degrees Fahrenheit or follow the conventional oven instructions on the box.
  2. Spray a baking sheet or toaster oven tray with non-stick cooking spray.
  3. Toast the pastry according to the box's instructions.
  4. Heat the icing packet in warm water for one minute.
  5. Spread the icing onto the warm pastry and enjoy!

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