Get Chic for Breakfast with Dressed-Up Breakfast Campaigns - Trend Hunter

Get Chic for Breakfast with Dressed-Up Breakfast Campaigns - Trend Hunter

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Get Chic for Breakfast with Joe & the Juice

Joe & the Juice's new digital campaign, "Get Chic for Breakfast," features Paris Hilton and Alix Earle promoting the chain's expanded breakfast offerings, including The Eggcado breakfast sandwich. The meal, with hard-boiled egg mousse, avocado, tomato, spinach, and signature Spicy Sauce, encourages people to make breakfast an occasion.

Opportunities for Social Connectivity Initiatives

Marketing professionals can create social connectivity initiatives around meal times to foster brand loyalty. Joe & the Juice's new campaign highlights the importance of breakfast and aims to reignite togetherness at the typically lonely meal. Consider how your brand can create similar initiatives that bring people together.

Recipe for The Eggcado Breakfast Sandwich


  • 2 hard-boiled eggs
  • 1 1/2 teaspoons low-fat mayo
  • 1/2 avocado
  • 1 tomato
  • Handful of spinach
  • 1 tablespoon Joe & the Juice's Spicy Sauce
  • 2 slices of bread or a bagel of your choice


  1. Cut the hard-boiled eggs into small pieces and mix with low-fat mayo.
  2. Cut avocado and tomato into slices.
  3. Toast bread or bagel and spread egg mixture on one side.
  4. Layer slices of avocado, tomato, spinach, and top with Spicy Sauce.
  5. Add the other slice of bread or top half of the bagel and enjoy.

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